Notice how Mojo, by cunningly adding that clip of Mister Rogers, by virtue of association can now reap the benefits of people thinking that maybe Mojo, too, might be a nice person. Because, sadly, it is my experience that that's often really about as far as people think. So all it often takes is some schiester to quote someone else, and poof! Instant cred! Because, if people have a problem with them--like, say, you disagree with something Mojo has written--Mojo can now respond with something along the lines of "What? You HATE Mister Rogers? You are really THAT heartless? You know what? I feel sorry for people like you. I really do. What a sad, loveless life you must lead."

Which is really GREAT, because the proverbial red herring argument redirects everyone's attention away from whatever complaint they have with Mojo and now suddenly they look like a dead-Mister-Rogers-hating monster.  MORE Mojo! »