adverb

You Just KNOW...

Submitted by mojo on Tue, 07/14/2009 - 6:17am

...it's gonna be a bad buncha reviews when The Tale of Despereaux is uppermost on Mojo's mind as best of the bunch. It was okay. Surprisingly stellar cast, I must admit. I've never read the book (shame, eternal shame on Mojo!) but it's an award-winner and I SHOULD read it. Mental note: get it from the lieberry and read it while the patrons are browsing. One of the many perks of the job, don'tcha know.  MORE Mojo! »


Ugh.

Submitted by mojo on Wed, 04/19/2006 - 1:17am

Am I the only person who totally HATES the new Dunkin' Donuts campaign? I'm sorry, I don't think even Christmas Squid is as bad of an earworm as that thing. (If you don't know about Christmas Squid, search this site for the phrase. I'm too lazy to link it up for you.)

Also as a copywriter I can't BELIEVE the awful writing. "Doing things is what I like to do." "I'm slightly more productive than I previously was". Are they trying to be funny? Are academics going to be writing papers about the genius of using ironic deconstruction to sell donuts? Because I'm not getting it. And on a pure single word sort of complaint, if there was ever an adverb to inspire you to say "eh" about a product, it's "slightly". I'm guessing they are trying to somehow wedge actual scientific statistics into song lyrics. Or they are making fun of themselves? I suppose I notice them and their product through the sheer inanity of their commercial. So I guess they did their job.  MORE Mojo! »


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