No, I mean it. Mojo is serious this time.

I've been reading this book by an economist who (among other things) has a great anecdote about what one of his profs at his Famous MBA School told the entire class if they wanted to go into business and all become stockbrokers. Because--and I've heard this from several, several people--the only way any casual investor can "make a killing" in the market aside from devoting their lives to studying it (snore) is to know a great deal about a particular industry and make your picks by how you feel professionally about the various companies you deal with every day in your industry. If indeed you know a particular industry really, really well, you will do somewhat better than the stock "experts" who are really just talking out of their butts.  MORE Mojo! »