Okay, I'm officially grossed out. There's a medicine called Enablex (sp?) that has something to do with urinating. Either excessively or the lack thereof. Not sure because (as usual) I haven't been paying attention. But they have decided that, in order to get people to visualize the discomfort of a full bladder, they have all these big animated over-filled water balloons hopping and sloshing about.
The truly horrifying part is, at least on some of the banner ads I've seen, this one poor water balloon is hopping about, and it BURSTS. More Mojo!>>