Okay, I'm officially grossed out. There's a medicine called Enablex (sp?) that has something to do with urinating. Either excessively or the lack thereof. Not sure because (as usual) I haven't been paying attention. But they have decided that, in order to get people to visualize the discomfort of a full bladder, they have all these big animated over-filled water balloons hopping and sloshing about.

The truly horrifying part is, at least on some of the banner ads I've seen, this one poor water balloon is hopping about, and it BURSTS.

That doesn't make Mojo think "Ooops, I wet 'ums!" (as John Cleese once said, while dressed as a pepperpot. It's the same sketch with "This is my wife. She smells a bit, but she has a heart of gold" and "Ahh, the goat's gone poo on t' carpet!" Leave it to MPFC to link all those together. But once more I digress.)

No, a bursting water balloon does not make Mojo think "Oops, wetting accident!" No, that makes Mojo think, "Oh, dear lord, it's a RUPTURED BLADDER! AHHHH! PERITONITIS!!! AHHH! SLOW PAINFUL DEATH FROM MASSIVE INFECTION!!!"

Which makes me want to NOT learn one more little thing about their product, no sirree. Not if it's going to cause my bladder to pop like that.

I can only assume, of course, that the product actually WON'T make my bladder pop and indeed quite possibly might do something to prevent said rupturing. Silly federal guidelines about, you know, "not killing people" and all. But it's this sort of association that their marketing people should really take a look at before they start giggling over animated water balloons. But no, they're too busy saying stuff like "Oh, look, there's a red water balloon talking to a blue water balloon at a party! Let's make them dance! Say, *I* know! We'll have them DO THE LIMBO! HA HA HA HA HA!" You know, stuff a six-year-old would find amusing nowadays.

Yes, I know, CGI can animate just about anything you can think of nowadays, and assign it vaguely human characteristics. Like, oh, say, the mucous in your lungs, who now has an entire family to care for. I worry about them, being evicted with children and all.

Does that mean you SHOULD animate things?

No. Dear heavens, no. Especially water balloons masquerading as bladders. I mean, there should be a law or something. Before poor Mojo gets nightmares.

Mojo