Yes, Mojo's Favorite Younger Sister, aka "Da Wezl" for her lifelong penchant of weaselling out of things, turns FORTY today. Which makes Mojo feel old. It's not as bad as when she turned thirty, for some reason. Perhaps because Mojo has been promised Deliciousness today, so she can look forward to that instead of the gaping maw of the Eternal Void.  MORE Mojo! »

SEO, for those of you who don't know and/or don't care, stands for Search Engine Optimization. People who are interested in driving traffic to their websites have all these different techniques to, essentially, "game" Google's search engine rankings in an attempt to get on the first page of searches (in the top ten results of a search) for a word or phrase.

If you happen to be selling something, it is to your advantage to get high search engine ranking, because most searchers can't be bothered to click past the first page or two of listings. So there's always been all this big brouhaha to use various means to increase your page's rank. Ideally Google wants you to offer your readers relevant, cogent content that might actually answer a question--for example, I tend to show up very high if people are searching for the story of Dorothy Sparks and Rocky Gorge, since (much to my continued amazement) I am one of the very few people who have actually wrote about it. (And no doubt YOU have never heard of Dorothy Sparks, either, unless you obsessively read the Craptacular and/or you have recently vacationed along the Kancamagus Highway in New Hampshire. I get a lot of hits for Dorothy during NH's foliage season.)

Google, in its quest to have its searches actually deliver relevant and worthwhile results for the searcher, has a very complex algorithm it uses (and changes) to determine if a particular web page does indeedy have something to do with the phrase being looked for. In the infancy of the internet, it looked mostly at the text of the HTML code, which includes both what you see on the screen and behind the scenes, so to speak. And that's where the gaming began.  MORE Mojo! »

Well, ONE, anyway. A long time ago. Back when the major three-lane highway I spoke of was only TWO lanes. And Mojo had a regular job that took her halfway across the state each morning, ninety percent of it on that same two-lane highway.  MORE Mojo! »

Why, you ask? Because Mojo is able to channel all the awesome power of the Universe and cause Karma to bite you in the most sensitive of places, THAT's why!

One of Mojo's peculiar little quirks is, there are some towns she does not like to drive through. As in, most of 'em. So often when she goes home she will take an oddly roundabout route, to improve her ratio of trees to buildings along her drive--meaning, the more trees and less buildings, the better.  MORE Mojo! »

I keep promising myself I won't talk about birds, because most people don't know a starling from a grackle and furthermore don't care, whereas I have been utterly nutty about them since childhood. Cruel experience has taught me that having a snotty child correct an adult about the birds they are viewing is somehow NOT APPRECIATED--imagine THAT!--so I have learned to shut my trap unless I happen to stumble across a fellow bird nerd, as was the case when I met Dr.  MORE Mojo! »

So Mojo has been busy preparing a new site, using a content management system she has used for lo the past six or seven years, at least. Mojo is filled with confident swagger when using this software. She can make it do inhuman things. Thus far she has pledged to use her superpowers only for good, so for now you are safe.

There is a built-in advertising system Mojo decided to use. She has used it before to great effect. Basically you just turn it on, it works, and Mojo looks like a geenyus yet again. Except for THIS time, when it didn't work, and didn't work, and didn't work.  MORE Mojo! »

...for she is immersed in WORK. Well, not exactly work. But immersed in All Things Donkey, if you must know. Hence the smell.

More I cannot say. Well, I guess I COULD, but I won't. Am I being enigmatic enough? Yes? No? Maybe?

Ooooh. Mystery. It would be more exciting if you actually CARED, but, eh, whatever.

Mojo

Mojo's Favorite Husband was away for most of last week, and Mojo had planned to spend her time alone in a contemplative, productive stupor of getting done all the things she should be getting done if it weren't for her Favorite Husband saying things like, "Do you want to clean the house or go to the movies?" Clearly the man knows Mojo's many weaknesses.  MORE Mojo! »

...Make that, Christmas AND another anonymous person's kindness! Good deeds do not go unpunished!  MORE Mojo! »

...what Mojo is supposed to think of this? Huh? Huh?  MORE Mojo! »